Roastery Fresh

Roastery Fresh! 

Similar to fine wines each coffee variety possesses its own unique regional characteristics. The flavor of each coffee is determined by the climate in which it's grown and the accuracy and consistency of each desired roast.  Here at Mark Ferrari Specialty Coffees we have proudly chosen coffees of premium quality and exceptional flavor. To ensure ultimate freshness, our coffees are custom roasted in small batches and delivered Roastery Fresh!  A difference you  will happily notice.

The extreme heat of roasting triggers complex chemical reactions within the coffee beans. After about five minutes in the roaster most of the moisture has evaporated, the beans swell and turn a harvest golden color radiating a grassy fragrance. At about seven minutes "FIRST POP" occurs.  This crackling sound dominates the air as gases escape from the coffee in the intense heat while the beans double in size taking on a pale brown color. As the beans continue to darken to a richer brown color, the sugars and starches begin to transform into the natural oils that give coffee its rich flavor and aroma. The longer and darker the beans are roasted, the more these oils develop.

After a few more minutes "SECOND POP" occurs signaling the coffee is close to perfection. At this point, the beans' color and size continue to change very quickly. Every passing second develops the coffee's flavor profile as our roasting process unlocks the subtle characteristics of each individual bean. At about fifteen minutes the smoking coffee beans are then spilled into a cooling tray, fresh cool air is quickly circulated through finishing our roasting process.  As the beans cool to room temperature a deep rich aroma fills the air indicating another perfect batch of Mark Ferrari Specialty Coffees.

PMB-216,10645 N. Tatum Blvd, Ste. 200,Phoenix, AZ 85028
phone (602)788-5950    email Info@MarkFerrariCoffee.com
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